Published: 21:58 BST, 10 August 2026 | Updated: 22:30 BST, 10 August 2026
Don Robertson and Matilda Murray have apologised to 'everyone adversely impacted' following the collapse of their multimillion dollar activewear brand, Stax.
Don Robertson and Matilda Murray, who founded the label in Perth in 2015, posted a lengthy statement to Instagram late on Monday evening, offering hope to loyal customers who lost money while admitting they made many mistakes as business owners.
'I've written so many drafts of this and tried to say it in a video but I couldn't get the words out,' Don began in the first of four slides.
'As many of you know, the business entered receivership. Through that process, the brand and business have now been sold to new owners.
'This has been one of the most painful and confronting experiences of our lives.'
'Til and I built this brand from the ground up, gave it everything we had and genuinely believed we would be part of its future,' he continued.
Don Robertson and Matilda Murray (both pictured) have apologised to 'everyone adversely impacted' following the collapse of their multimillion dollar activewear brand, Stax
The Rich Listers, who founded the label in Perth in 2015, posted a lengthy statement to Instagram late Monday evening, offering hope to their loyal customers who lost money, while admitting they made many mistakes as business owners
Robertson went on to admit that as the founder and leader of the business, he 'made decisions that shaped its direction' and 'some worked and some ultimately didn't', but at all times he tried his best
'We are still processing the shock and grief of losing something that meant so much to us for over 10 years. But we also know this isn't only about our pain.
Robertson went on to admit that, as the founder and leader of the business, he 'made decisions that shaped its direction' and that 'some worked and some ultimately didn't', but said he always tried his best.
'I am deeply sorry to everyone adversely impacted,' he continued, before acknowledging Stax customers who spent their hard-earned money purchasing items that never arrived in the mail.
'We would never have knowingly accepted those orders if we believed the business would not remain in a position to fulfill them,' he said.
'But we understand that our intentions do not erase the disappointment or frustration people experienced. Your trust matters to us, and we are genuinely sorry that our chapter ended this way.
