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UCLA head coach Bob Chesney coined it at the beginning of preseason camp last year in Harrisonburg, Va., before leading James Madison to a 12-2 record, a Sun Belt championship and its first College Football Playoff appearance.
“You either compete or complain, you can’t do both,” Chesney said on Aug. 5, 2025. “You are either full of pride and won’t allow yourself to have mental, physical and emotional lack of discipline and toughness, or you fill yourselves with pity and you have a lack of all three of those things.”
Chesney carried that same tune on his first day of fall camp in Westwood, leading his new team.
The Bruin faithful got its first taste of their newly minted head honcho at his introductory news conference on Dec. 9, where he made promises of turning around the football program, elevating it to its height of the past, and reengaging the Bruin community.
From his halftime speech at a UCLA men’s basketball game versus Indiana — where he proclaimed that the Bruins would be Big Ten champions — to throughout spring practice and all through Big Ten media day last week, Chesney has stayed consistent.
And that consistency includes the way he is training his players leading up to UCLA’s opener against California, where the former Pac-12 rivals will meet for a night game between two first-year head coaches.
Chesney has emphasized, throughout his short tenure in Westwood, that while physical development is imperative in the offseason, the mental side of the game carries the same weight. Central to that, is putting players in adverse situations in the offseason to get them battle-tested come game day.
Times columnist Bill Plaschke was skeptical Bob Chesney was capable of finally leading UCLA to Rose Bowl victories and beyond, but the coach won him over.
“Those are the moments that test you. Pay no attention to a virtue that’s not been tested in fire, and that’s ultimately something that we got to be able to do is put them in situations where we’ve tested them in fire,” Chesney said. “We know how they’re going to react and how they’re going to respond. We know when the moment’s on the line. That’s the most important thing that we can do out here. That’s what this whole entire camp is ultimately about.”
In order to test his players’ resiliency, Chesney has implemented “compete periods” throughout his time in Westwood to emulate the speed and intensity of live reps.
Alongside competition has been grading everything a player does, so there is no ambiguity as to where a player stands on the depth chart or in the program.
Chesney also talked about the structuring of his practices, specifically with having some in the morning and afternoon to expose his players to the heat. pic.twitter.com/3Ee5K7bYWE
Outside of the actual drills and exercises Chesney implements, the coach has also purposefully scheduled some of his practices in the afternoon to expose his players to the intense Los Angeles heat — his version of throwing his players into the fire to help get them acclimated and test their mental toughness.